Q: An abandoned swimming pool floats above a coffee shop in this shuttered hotel. Park yourself “on top” of this building that once clamored for a billionaire talk show host and shoot a parody inspired by her show.
A: The Jack Tar Motel and the Oprah Winfrey Show
Winning Team: "The Thing Seekers"
Q: Find a grog shop that takes its name from Durham’s storied history and where Dr. Bartlett might have gone to on one of his benders. Film your team performing a scene that captures the results of the good doctor’s vice in the creative style of: Charlie Chaplin, Lena Dunham, Woody Allen, Spike Lee or Michael Moore.
A: The Pin Hook
Winning Team: "And the Oscar for..."
Q: Go to the base of the tower representing Sterling Cooper’s biggest client. Channel Don Draper and create an ad for or a PSA against this product.
A: The Lucky Strike Tower at American Tobacco Campus
Winning Team: "You Down with DCP"